Click Fraud v. Click Quality Assurance

This may appear to be an incredibly obvious comment, but the interest is two fold. Firstly we learn the use of PPC Assurance, and most importantly the value the client has derived from it.

Essentially; not all “bad clicks” are click fraud, and not all bad clicks are really bad. If a click doesn’t match your campaign parameters, then it’s traffic you did not want. But I am sure you would care if you didn’t pay for it. So, where’s the issue with having visitors arrive at your web site from a paid campaign, when you didn’t have to pay for those visitors? With Google’s invalid clicks, this is what you’re getting. Most of them confuse these “acceptable” bad clicks with click fraud”.

Of course, there’s the other problem; knowing which clicks you paid for that didn’t match your campaign parameters. These are what we call “undesired.”

The more potential trouble points will rise in case of larger network. Also the narrower, and more focused a campaign is, the harder it is for the ad network to serve the ads out properly all time. PPC Assurance is all about knowing when the problem exists, and being able to easily resolve these issues.

Just using a normal analytics package doesn’t help you understand which of these clicks you paid for, and which you didn’t. Standard web analytics services are great tools for reporting on user activity within a site, and improving paths through to conversion. This is very different and extremely valuable from “Search Analytics” which is what we do.

PPC Assurance is very different from Click Fraud. The visitor behavior is being analyzed to ascertain if it is normal. In PPC Assurance follows the mechanism to resolve the issue with your service provider incase your ads do not display in accordance with the terms and conditions of your contract.

Click Fraud detection does not provide an evaluation of the quality of the traffic referred by an ad network. PPC Assurance provide everyone with a simple way of knowing every click, and monitoring campaigns so that when problem arise you will know immediately and will be able to resolve the problem without jumping through lot of hoops.

Benefits of Internet Marketing – Search Engine Optimization

Internet has become a must-see or got-to-be-there part of our lives for a majority of the people around the world. Importantly so, for the business community who might realize what benefits it can have from having owned a properly optimized website.

Whether it’s a company that sells product or services, if its properly optimized it can reap a lot of benefits for any company.

Firstly the major benefit a company who has a website would be – an increase in the revenue. Why so? Because if your website is optimized by a professional firm, what you would like to see is an increase in the sales of your company products or services and that’s what they help you to get to. An optimized site attracts visitors. A majority of the visitors would be those who are already visiting your site and are very much interested in your products or services that your company provides. This also helps in completing a sale much easily rather than completing sales with an untargeted visitor or surfer.

Your company’s brand is increased apart from the increase in your company’s revenues. People associate with your company’s brand name and its reliability as a leader in whatever product or services you offer even as they consistently visit your website.

Your company’s credibility is increased when your company has its own website in the off-line world, as its expected of the businesses of all sizes to have its own websites. Its an advantage to have your website URL and other information printed out on materials like business cards or fliers. It makes people feel your company is more credible than a competitor who does not have a website or did not take time to do so.

You might want to have a very good Internet marketing SEO firm to have your website optimized and the potential customers will be actually be able to find out what they want in prominent search engines like Google. An internet marketing firm combines the practices of internet marketing and SEO to provide their customers with the best level of service.
Internet marketing services include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive marketing and viral marketing.

Search engine optimization is the process of improving the volume and quality of the traffic to a website. How that is measured? This is done by the search done for a particular keyword and how well you rank in the top-ranked search engines. The search done is known as natural or organic search.

Although many a firm prefers to specialize or concentrate on either internet marketing or SEO, you can be assured of maximum benefits if you have a well placed, experienced firm looking after all your needs in both the arenas.